What is more iconic than the design and legacy of the Porsche 911? During my time at Scholar, Cramer-Krasselt came to the production company with the opportunity to help introduce the all new model of this legendary car. Diving deep into the archives of memorabilia and from there began to puzzle together the story of the 911’s impact on pop culture and how that history is built into the new 2020 Porsche 922.

The goal from the onset was to craft a series of spots that were visually engaging, nostalgic and forward looking, and appealing to not just collectors and owners but to enthusiasts of all ages. Using the clean silhouette of the car as the visual anchor point, we were able to showcase a wide variety of products and worlds from playful and poppy toys, to a simple paperclip.

The 911 isn’t just a (fast) car, it is a pop star!

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